Description
King’s Cross, London’s creative neighbourhood, is launching its 2023 Christmas campaign, ‘Shop Off-Piste’.
Working in partnership with King’s Cross, elvis has evolved last year’s Christmas activity with a new campaign to generate awareness, engagement and footfall, promoting King’s Cross and Coal Drops Yard as an extraordinary Christmas shopping destination to a target audience of independently minded Londoners and people from the home counties.
The new ski-inspired push reminds shoppers that there’s a traffic-free wonderland just around the corner – the alternative to the busy, traffic filled streets of other London shopping destinations.
With images by fashion and music photographer, Lillie Eiger, the executions combine elements of collage and analogue style, with illustrations and hand-drawn fonts. The campaign’s talent is depicted wearing clothing sourced from King’s Cross retailers.
This professional campaign titled 'Shop Off-Piste' was published in United Kingdom in November, 2023. It was created for the brand: King's Cross, by ad agency: Elvis. This Digital and OOH Outdoor media campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 6 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Client: King’s Cross
Adriana Alves, Senior Marketing Manager
Louise Sagnia, Digital Marketing Manager
Chrissy Cullen, Place Marketing Director
Creative agency: elvis
Bill Hibbins - Creative Group Head
Rob McEvoy - Creative Group Head
Alexandru Vasile - Creative Director
Neale Horrigan - Executive Creative Director
Keelie Lynch - Business Director
Emily Downes - Senior Account Manager
Tom Gudgeon - Head of Design
George Stovell - Creative Producer
Liv Musto - Creative Producer
Carolina Rinaldi - Head of Creative Production
Nick Swaffield - Senior Retoucher
Mike Wheatley - Retoucher
Pui Yi Peri Chiu - Motion Designer
Anel De Bruyn - Motion Designer
Jason Garfield - Head of Motion
Camilla Yates - Strategy Director
Jenna Russell - Strategic Group Head
Anna Pitt - Senior Strategist
Sarah Huby-Jones - Creative Artworker
Alessandra Conti - Designer
Sara Diego - Designer
Neil Carding - Head of Studio
Rhys Clarke - Motion Designer
Production: Probation
Lillie Eiger - Photographer
Phoebe Mead - Agent
Matt Davey - MD/Executive Producer
Billy Tempest-Radford - Stylist
Talent:
Dee O'Dell
Winona O'Dell
Tana Buii
Sahar Messenger
