Description
The new campaign from SHOE SHOW, INC., "Shoes For Every One," is the retailer’s first major brand campaign since McKinney became creative and media AOR in 2021. This campaign is a marked shift from performance to brand, and focuses directly on the communities that SHOE SHOW, INC. serves. As America's largest independent, family-owned shoe retailer since the 1960’s – with over a thousand retail locations – SHOE SHOW, INC. understands the importance of providing affordable options tailored to the diverse needs of its customers. Through its brick-and-mortar strategy and extensive network of stores, the company maintains its commitment to affordability through every aspect of their operations, ensuring savings without sacrificing quality. Led by Lisa Tucker, the company remains steadfast in the Tucker family’s long-standing commitment to the families that rely on SHOE SHOW, INC. to be there for them through all of life’s important moments.
“With our first brand campaign for SHOE SHOW, INC, we wanted to channel the brand’s commitment to its customers and tap into the universal experience of searching for affordability in an emotional way, especially in today’s world where everyday things seem less attainable,” said Lyle Yetman, co-Chief Creative Officer at McKinney. “Our goal was to tell stories that resonate with audiences from all walks of life.”
This professional campaign titled 'Shoes For Every One' was published in United States in May, 2024. It was created for the brand: SHOE SHOW, by ad agency: McKinney. This Film medium campaign is related to the Fitness and Retail Services industries and contains 5 media assets. It was submitted 12 days ago.
Credits
Client Name - SHOE SHOW, INC.
Chief Executive Officer - Lisa Tucker
Chief Marketing Officer - Vicki O'Donnell
Creative / Strategist - Chivy Phoung
Creative / Strategist - Zoey Fowler
Marketing Assistant - Meredith Milam
Creative Agency: McKinney
Creative Chairman - Jonathan Cude
Chief Creative Officer - Lyle Yetman
Executive Creative Director - Will Dean
Associate Creative Director - Jade Norwood
Associate Creative Director - Kathryn Moffitt
Group Account Director - Diane Myers
Account Director - Gillian McBrayer
Account Manager - Christine Kerr
Project Manager - Izzy Piedmonte
Senior Strategist - Lexie Brown
Associate Strategist - Jared Reed
Production Agency: CYLNDR
Executive Director, Production - Kara O'Halloran
Producer - Savanna Stephens
Producer - Natty Cabral
Senior Business Affairs Manager - Nicolette Kolb
Production Company - Radical Media
Director - Andrew Becker
Production Company Producer - Barbara Benson
Editing/Post Production/Special Effects
Editorial Company - Cabin Edit
Editorial Company Producer - Elizabeth Krajewski
Editor - Alvaro Del Val
Color Company - Assembly
Color Producer - Veronica Webb
Colorist - Maria Carretero
Finishing Company - Shape + Light
Finishing Producer - Michelle André
Sound Design + Mix - Rainmaker Studios
Audio Engineer - Michael O’Connor
Studio Producer - Clinton Spell II
Music Director - Department of Music
Managing Director - Robert Kaplan
