Description
Our target audience lives and feels healthy, so it’s hard to make them realize they are at risk of shingles. On the other hand, they are used to other routine vaccines such as flu and COVID-19. The difference is, that these “seasonal” diseases tend to strike at a specific time of the year probably driven by exterior factors like the change of weather. But shingles is a disease that comes from within. 90% of adults over fifty already have the virus that causes shingles inside them, and it can strike any time during the year. Therefore, we created a powerful visual representation of that fact by leveraging the impactful image of the shingles rash spanned through several months of a calendar. The creative was launched during flu season and led to an increase in vaccine conversations at the Point of Care.
This professional campaign titled 'Shingles Season' was published in Canada in August, 2023. It was created for the brands: GSK and SHINGRIX, by ad agency: TANK Worldwide. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Client: GSK Vaccines
Brand Name: SHINGRIX
Advertising Agency: Tank Worldwide
Chief Creative Officer: Marty Martinez
Executive Creative Director: Sebastian Benitez
Executive Creative Director: Amanda Kitchen
Creative Director (Art Direction): Camilo Monzón
Creative Director: Bernardo Rodríguez Pons
Creative Director: Andy Lumsdon
Associate Creative Director (Copy): Francisco Aguilar
Copywriter: Amy McAloon
Art Director: Mike Al-Kallas
Art Director: Ali Forooghi
Art director: Kelly Nelson
Group Account Director: Kristen Webster
Senior Account Director: Arsida Nocka
VP Brand Strategy: Anna Gerz
Director of Medical Strategy: Sahana Selladurai
Creative Coordinator: Marion Mason
Account Supervisor: Loubna Maghnouj
Project Management: Jessica Grewal
Production: Nina Manibod
