Share Your Favorite Films

Often called the GoodReads of movies, Letterboxd is the first social media app for sharing, discussing, and ranking your favorite films. Home of movie buffs and casual mindless TV aficionados alike, whoever you are, Letterboxd is a place that brings people — even the most opposite — together over a love for film. The idea of movies bringing together even the most different people stood out to our team, as well as the popularity of inside jokes and slang being popular on the app. We saw an opportunity with the logo of Letterboxd being a venn diagram. Together, this campaign manifested itself into showcasing the most opposite of cult classics coming together in one place – Letterboxd, where consumers can find new connections with commonalities and share their love of movies.