Description
Love is in the air, and Valentine’s Day isn’t the only thing to blame. The Philadelphia Flyers’ infamous mascot, Gritty, teamed up with Dietz & Watson for an activation that is sure to make everyone feel the love this February 14th.
Creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), Dietz & Watson has partnered up with the Philadelphia Flyers to commission three Philly-based artists to create one-of-a-kind renderings of Philly’s beloved mascot in three unique Valentine’s Day cards. Each card will capture Gritty posed with his D&W favorites, including: “Gritty’s Meaty Heart”, “Gritty with Hoagie” and “Gritty With Meat Roses”.
On a first come, first serve basis, those who sign up for these uniquely story-lined cards will be sent cards in the mail, right in time for Valentine’s Day.
The activation officially went live today (2/6) and will run while supplies last - so go and claim your Dietz and Watson Valentine’s Day card at DietzandWatson.com/Gritty! In addition to the cards, D&W will share the love on their Twitter and Instagram leading up to Valentine’s Day to give everyone a chance to see these meaty, cheesy, Gritty masterpieces.
This professional campaign titled 'Share The Love With Gritty' was published in United States in February, 2023. It was created for the brand: Dietz & Watson, by ad agency: RTO+P. This Print medium campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
AGENCY: Red Tettemer O’Connell + Partners
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Director: Ari Garber
Copywriters: Roman Manning
Account Management:
Carla Mote
Susan Fortin Baraczek
Caity Smith
Jackie Brooke
Producers: Niall Segundo
Tori McNally
Natalie Steffel
CLIENT: Dietz & Watson
Marketing: Lauren Eni Canseco
Devon Diehle
Katie Atchison
Jesse Lieblein
ARTISTS:
Damon Bain
Derick Jones
Katherine Fraser
