Description
Dentsu Creative proudly introduces the vibrant "Shake It Up" Campaign for Valspar, the pioneers of paint choice and mixing. With an innovative approach, Valspar is set to transform paint selection and redefine the consumer experience.
Inspired by the very process integral to paint mixing – the vigorous shaking that blends pigments with base paint – Shake It Up captures the excitement of customisation. Whether customers choose from the 2,000 pre-selected colours or opt for Valspar's cutting-edge colour-matching technology that offers around 2.2 million hues, the result is uniquely tailored paint, ready to transform any space.
The campaign's flagship 30-second ad directed by Sye Allen, unfolds in a mundane beige living room inhabited by a young family. As the room begins to pulsate and shake, eliciting surprised reactions from its occupants, it undergoes a transformative journey, morphing into a vibrant teal epitomises Shake It Up's promise of injecting individuality, colour, and vitality into once lacklustre environments.
This professional campaign titled 'Shake It Up' was published in United Kingdom in March, 2024. It was created for the brand: Valspar, by ad agency: Dentsu Creative. This Design, Integrated, and Print media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
VALSPAR CREDITS
Jonathan Greeno Marketing Director - Consumer Brands Group – Europe
Tobie Lewis - Head of Marketing – Brand & Digital Communications | Consumer Brands Group – Europe
Sarah Lloyd - Senior Brand Manager – Consumer Brands Group - Europe
Barnaby Jones - Brand Manager | Consumer Brands Group – Europe
DC CREDITS
Caroline Pay – Chief Creative Officer
Theo Izzard-Brown - Chief Strategy Officer
Neil Walker – Creative Director
Lisa Goldie – Creative
Catherine Crocker – Creative
Jenna Livesey – Business Director
Helen Fewings – Project Director
Roz Prentice – Senior Production Director
Cordelia Grossman – Production Assistant
Mark Gorman - Strategist
DENTSU X CREDITS
Will McIvoy – Client Partner
Umesh Sivaraman Iyer – Account Director
PRODUCTION CREDITS
Director: Sye Allen
Production Company: Kode Media
Production Company Producer: Jack Beardsely
Offline Editor: Patric Ryan
Offline Edit House: Marshall Street Editors
Grade: Jax Harney @ X-LDN
Online: Smoke & Mirrors
Audio: Smoke & Mirrors
Post Production Producer: Ben Cruickshank @ Smoke & Mirrors
Music Composition: SIREN
Composer: Jamie Wilder
