Serra Alta Hotel

The branding and identity project for Serra Alta aims to emphasize the unique values of this hotel, strategically perched atop a mountain, providing an ideal setting for unforgettable family experiences. Drawing inspiration from the glamour of 1980s hotels, we've adopted a brand approach that evokes a nostalgic visual aesthetic, complemented by exclusive initiatives such as a club dedicated to activities like tennis, billiards, and poker.

Our goal is to create a distinctive atmosphere, transporting both guests and the hotel itself to a bygone era, where elegance and charm were foundational. By offering an experience that transcends the ordinary, we invite people to immerse themselves in a synergy that blends the sensation of stepping back in time with the enjoyment of a unique reality, only possible at the mountain's summit.

Thus, each day of lodging becomes an opportunity for visitors to engage in a singular experience, filled with elements that recapture the enchantment of the past and create unforgettable memories in the present. The Serra Alta brand is not just a destination but a journey through time, where every detail contributes to an authentic and exclusive experience.