Savvy Moves

Looking to take a savvier approach to your drinking? You can learn a thing or two from The Savvy Man, a new brand spokesperson for award-winning E & J Gallo Winery brand Black Box Wines played by Adam Scott, who stars in the critically acclaimed Apple + Series, Severance. as well as series such as Parks and Recreation and Big Little Lies. The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) to debut a new campaign. Always at the ready, Black Box Wines offers award winning wines for 40% less – and we’re talking over 100 gold medals for excellence.
The debut spot, “Savvy Moves,” introduces The Savvy Man. Ensconced in a luxurious den, he slides down a library ladder to show off his large, premium collection of award-winning Black Box Wines, convincing drinkers to “come over to the savvy side.” The campaign will run nationally across OTT, including Roku, Disney+, and YouTube. A second spot, “Savvy Gathering,” will roll out in the coming weeks. This campaign marks RTO+P’s first for Black Box Wines since beginning work with E & J Gallo Winery last fall – and the debut of Black Box Wines’ first-ever brand spokesperson.