Saving the Earth

Canon as a brand has always believed in the philosophy of Kyosei meaning “living and working together for a common good” and thus taking initiatives to effectively bring about a social change for the betterment of society. As a brand, Canon has always been vocal about the issues at hand and leverages their Social Media presence for key topics, thus creating strong brand presence amongst its audience.

On the occasion of “World Nature Conservation Day” we decided to educate and shed light upon the grievances that exist. Urging the audience to consciously engage, think rationally and create awareness around the issue through crisp communication.

Following the concept and focusing on the factors that add upon the destruction of our Planet and its natural beauty. There are some more than others leading to its death, for example - Plastic, e-waste, pollution and climate change.

Through this creative campaign, we build Canon’s image of a responsible corporate entity which strongly cares for the society and environment. With this campaign, we ask every human to give Earth a breather from everything we do for a better future, because what happens today shapes our future too.