Description
In the new campaign, created by Forsman & Bodenfors, you can order pea seeds, plant them, send the peas to Peas of Heaven, and they'll send back your very own home-grown sausage.
The grow-your-own-sausage-kit consists of pea seeds, instructions and a bag for your peas to be sent back in. You can choose between chorizo, barbecue sausage or cabanossy.
"With this idea, we take a hands-on approach to plant-based comfort food. And since growing your own vegetables and herbs is as popular as ever, we want to let people try to (for the first time ever) grow their own sausages at home. It’s not the quickest way to get a sausage, it takes around 50 days for the peas to grow, but maybe you’ll get a better understanding and respect of the process behind plant based food", said Julia Holtback Yeter, Art Director at Forsman & Bodenfors.
The campaign will run mainly online and in social media, and the kit is available to order through Peas of Heavens webshop.
This professional campaign titled 'Sausage at Home' was published in Sweden in July, 2022. It was created for the brand: Peas Of Heaven, by ad agency: Forsman & Bodenfors. This Experiential and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted almost 2 years ago.
Credits
Agency: Forsman & Bodenfors
Johanna Landberg – Art Director
Julia Holtback Yeter – Art Director
Nina Friman – Art Director
Karl Risenfors – Art Director
Anna Karlsson – Copywriter
Christoffer Persson – Designer
Ewa Edlund – Account Executive
Julia Samuelsson – PR
Samuel Danofsky – PR
Production: Forsman & Bodenfors Studios
Jim Elfving – Producer
Emil Gradén – Compositor
Ludvig Woll – Director of photography
Jimmy Wulff – Post production
Linda Eriksson – Post production
Client: Peas Of Heaven
Gustav Johansson – Creative Director
Illustration: Mikael Selin
