Don't do like Parrots, Summer is way easier!
Don't do like Monkeys, Summer is way easier!
Don't do like Peacocks, Summer is way easier!
Description
The summer vacation we used to know has completely changed. It used to be about enjoying the sun, the sea, and relaxation. However, now it has either become a place for imitation, show-off, or chasing trends by being present in multiple locations. Hence, the idea came to prove that summer vacation is simpler and easier than that.
And this can be highlighted through three characters: a person who imitates everything during the vacation in a foolish manner, women who show off and brag like parrots, and young people who don't take their time to enjoy one place and jump from one place to another like monkeys.
This professional campaign titled 'Summer is way easier!' was published in Egypt in May, 2023. It was created for the brand: Marseilia Beach 5, by ad agency: Epic Advertising. This Content and Film media campaign is related to the Hospitality, Tourism, Real Estate, and Travel and Tourism industries and contains 3 media assets. It was submitted 11 months ago.
Credits
EAR Media Team:
CEO: Ashraf Kordy
Managing Director: Ahmed Safwat
General Manager for Advertising & Social Media: Ahmed Saleh Morsi
General Manager for Media: Galal Oraby
Head of Account Management & Creative Content: Youssef Zikry
Creative Director: Maged M. Arafa
Associate Creative Director: Biso Zain Al Abden
Senior Account Manager: Yara Ahmed Gadallah
Head of Content and Strategy: Ahmad E. Adam
Content Managers: Gehad Atef - Nermine Qenawy
Sr. Creative Strategist: Hend Reyad
Content Creators: Ethar Elmetwally - Karim Ashraf - Mahmoud Gamal - Menna ElShafie
Senior Media Manager: Mariam Magdi
The Crew:
Producer: Mohamed Adel
Director: Maged Sabry
Assistant Director 1: Zezo
Assistant Director 2: Doha
DOP: Bassem Abd El-Monem
Set Designer: Omar Attia
Stylist: Reema Kotb
Gaffer: Dahe
Post Production: Mohamed Abd ElHady
Post Production: Circle
VO: Ahem Khalil
