Description
With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.
‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
This professional campaign titled 'Sacrifice' was published in United States in November, 2022. It was created for the brand: Modelo, by ad agency: Grey New York. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
CBI
Greg Gallagher, VP, Brand Marketing
Logan Jensen, Senior Director of Brand Marketing
Yvonne McCarthy, Senior Brand Manager
Caroline Marwede, Associate Brand Manager
Erin Yazgan, Senior Manager, Consumer Strategy & Insights
GREY NY
Creative
Sara Worthington, Executive Creative Director
Armando Flores, Executive Creative Director
Alvaro Soto, Creative Director
Cristian San Emeterio, Junior Copywriter
Alessandra Soler, Junior Art Director
Margarita Castro, Project Manager
Production
James McPherson, Chief Production Officer
Jona Suarez, Executive Producer
Lisa Mercier, VP, Business Affairs
Account Mgmt.
Elizabeth Gilchrist, EVP Account Director
Jesse Schwartz, VP, Account Director
Max Greenfield, Senior Account Executive
Strategy
Justine Feron, Executive Strategy Director
Nicolas Pilaprat, Strategy Director
Will Leonard, Strategy Director, Data
Sophia Bragaglia, Data Strategist
Production Partners
SKUNK
Sergio Granados, Director
Guillermo Garza, Director of Photography
ROCK PAPER SCISSORS
Carlos Arias, Editor
