Description
Menulog is delivering joy to sushi and sneaker fans across the nation, by giving them a chance to win a pair of custom-made Katy Perry inspired ‘Sushi Sneakers’ and a year’s supply of sushi on Menulog.
The custom sneaker designs are a collab with iconic Melbourne-based sneaker creator, Damian Sim “BespokeIND” and are modelled on the classic Nike Air Force 1s and feature a salmon maki roll inspired colour palette, complemented with striking rice prints, fishtail loops, emergency soy sauce pouch and a pair of chopsticks.
To win these custom runners, Menulog has partnered with TikTok to create a category-first branded game lens, enhancing the delivery experience by giving customers game play during wait-time. Players must dodge bins and catch Aussie food favourites while navigating a Menulog courier as they race to complete a delivery on time.
The campaign extends the global brand platform in Australia by having some fun with the eclectic and indulgent iconography from Katy Perry’s larger-than-life ‘Did Somebody Say’ campaign, paying homage to her iconic sushi dress worn in the video.
This professional campaign titled 'Run & Win' was published in Australia in January, 2023. It was created for the brand: Menulog, by ad agency: Connecting Plots. This Digital medium campaign is related to the Food, Hospitality, Tourism, and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.
Credits
Creative Agency: Connecting Plots
Creative Partner: David Jansen
Creative Director: Chris Johnson
Art Directors: Jonti Groth and Alexa Burchell
Senior Copywriters: Craig Rosenthal and Lisa Jackson
Head of Integrated Strategy & Planning: Tim Collier
Strategist: Jessica Brackstone
Production & Studio Director: Bonnie Ledsam
Design Director: Joe Davies-Griffith
Motion Graphics: Victor Rodriguez & Gerry Buzzo
Client Partner: Gemma ap Geraint
Account Executive: Mikayla Henderson
Communications Agency: Magnum & Co
Managing Director: Carl Moggridge
Business Director: Jade Glashoff
Brand Leader: Alastair Prime
Creative Architect Specialising in Footwear & Textile: Damian Sim
