Description
In light of a new bird-free free logo from a top social media platform…Vital Farms, Dentsu X and creative independent agency GUT Miami are responding to the little blue bird being free to continue to bring awareness to raising the standards of farm animal care, and to ultimately show how Vital Farms’ hens have access to roam outside.
Based on this past week's news, Vital Farms is taking over San Francisco with a series of OOH placements with one message: “Roam Free, Little Bird. Live The Way Our Hens Do.” These placements include a truck with a digital display that will drive around the city, along with projections, urban bus shelters and EV charging stations.
Vital Farms, known for their pasture-raised eggs, have always put their hens first by providing them with open pastures to roam. “Roam Free, Little Bird” further reinforces the pasture-raised lifestyle not only for hens, but for all birds. Even ones that serve as a logo.
This professional campaign titled 'Roam Free Little Bird' was published in United States in August, 2023. It was created for the brand: Vital Farms, by ad agencies: Dentsu X and GUT Miami. This OOH Outdoor medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted 9 months ago.
Credits
CREATIVE: GUT Miami
Anselmo Ramos Co-Founder & Creative Chairman
Gaston Bigio Co-Founder & Creative Chairman
Andrea Diquez Global CEO
Carmen Rodriguez Global Chief Growth Officer & Partner
Ricardo Casal North America CCO & Partner
Juan Javier Peña Plaza North America CCO & Partner
Fernando Ribeiro Global Chief Strategy Officer & Partner
Pedro Porto Chief Content Officer
Christian Pierre Chief Data Intelligence Officer & Partner
Joselyn Bickford Head of Account Management
Renata Neumann Head of Production
Guido Fusetti Head of Art
Danny Alvarez Executive Creative Director
Andy Tamayo Creative Director
Alex Allen Creative Director
Jose Ramirez Creative Director
Jeff Schermer Creative Director
Ryan Morejon Associate Creative Director
Alec Plourde Art Director
Morgan Flatt Jr Content Art Director
Rebecca Miranda Designer
Rocky Nguyen Content Creator
Junia Parodi Director of Creative Operations
Carolina Perez Creative Manager
Kristy Garcia Sr. Project Manager
Katheryn Batista Account Director
Pablo Rosas Group Strategy Director
Anastasia Lara Senior Strategist
Alexandra Velasco Director of Communications
Talyr Hill Communications Coordinator
Martin Tarab Sr. Data Analyst
Jose Cerezal Jr. Content Analyst
BRAND - VITAL FARMS
Kathryn McKeon Chief Marketing Officer
Heather Mace Senior Brand Director
Kevin Panitch Senior Brand Manager
Drew Nichols Associate Brand Manager
Reid Schwartz Director of Communications
Jessica Humphrey Director, Consumer PR
Madi Nguyen Creative Strategist
MEDIA - Dentsu X
Anne Ramsell VP, Planning
Megan Bah Director, Planning
Aidan Kusnecov Associate Director, Planning
Casey Brown Planning Associate
Brittany Hescheles Senior PR Manager
