Rich Taste, Less Waste - Maggie Stephenson
Rich Taste, Less Waste - Joe Taylor
Rich Taste, Less Waste - Armando Veve
Cambio - Maggie Stephenson
Cambio - Joe Taylor
Camio - Armando Veve
Cambio Roasters Social
Description
Cambio Roasters, the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, has launched its first national brand campaign, "Rich Taste. Less Waste."
Created in partnership with independent agency Terri & Sandy, the vibrant campaign was brought to life by 3 visionary artists, Maggie Stephenson, Joe Taylor, and Armando Veve, each interpreting Cambio’s earth-friendly message, and the impact its fully recyclable coffee pods could have on the world, through unique illustrations. The illustrations were animated into individual films as part of the campaign, accompanied by unique pieces of music from Colombian composer Andrés Navarro featuring the instruments and sounds of each coffee variety’s native region.
This professional campaign titled 'Rich Taste, Less Waste. ' was published in United States in June, 2023. It was created for the brand: Cambio Roasters, by ad agency: Terri & Sandy. This Design, Digital, and Integrated media campaign is related to the Other industry and contains 7 media assets. It was submitted 11 months ago.
Credits
CLIENT: Cambio Roasters
AGENCY: Terri & Sandy
CLIENT: Cambio Roasters
Co-Founder: Kevin Hartley
Co-Founder: Ann Hutson
Acting COO: Mike Cunningham
LEAD CREATIVE & STRATEGIC AGENCY: Terri & Sandy
Co-Founder & Co-CEO: Terri Meyer
Co-Founder & Co-CEO: Sandy Greenberg
Creative Director, Art Direction: Jenna Zink
Creative Director, Art Direction: JP Gomez
Senior Copywriter: Rebecca Baldwin
Senior Art Director: Emily Swenson
Creative Director, Copywriting: Todd Condie
Art Director: Yuliya Kosheeva
Senior Art Producer: Tania Pirozzi
Head of Strategy: Tracy Chapman
Account Supervisor: Matthew Klesel
Special Dark Video / Illustration
Making Pictures
Illustrator: Maggie Stephenson
Animator: &Orange Motion Design
Producer: Grace Bird
House Blend Video / Illustration
Levine/Leavitt
Illustrator: Armando Veve
Animator: James Kerr
Producer: Mandi Wexler
Colombian Video / Illustration
Illustrator & Animator: Joe Taylor
MUSIC: Andres Navarro
