Reinvent the Model
Description
3 out of 4 women have experienced negative pressure due to beauty ideals. We have decided to change this and challenge old beauty ideals.
It’s time to Reinvent the Model
Beauty ideals aren’t anything new, they have been around almost as long as humans. But in many cases they affect us in a negative way, so we have decided to make a change and challenge old beauty ideals. This is Reinvent the Model. An long-term initiative that aims to increase diversity and broaden inclusion within the fashion world, https://www.lindex.com/uk/reinvent
Real Talks – the documentary
We started by listening and asked a group of women to speak their mind about ideals and inclusion. This is what they said, https://www.lindex.com/uk/reinvent/episodes
This professional campaign titled 'Reinvent the Model' was published on April 13, 2023. It was created for the brand: Lindex, . This campaign contains 4 media assets. It was submitted about 1 year ago by Global Creative Director: Martin Cedergren of Lindex.
Credits
Agency: Lindex Inhouse Agency
Director: Amanda Pesikan
Production Company: Naive AB
Categories
