Description
“Sustainability Is Our Love Language”
That was the title of our campaign for Redcon properties on Valentine’s Day.
We were given an exciting challenge - to come up with an innovative idea that aligns with the sustainability movement. “ROCC,” our client, is dedicated to achieving sustainable objectives and preserving the safety of our environment. So, our team put our heads together and came up with some truly inspiring ideas; we communicated a message saying how to spread love among the upcoming generations and highlighted in each artwork one of the practices that should be followed to achieve that goal. We used a manipulation style in our art direction that merged the heart, which is the sign of love, with elements that resemble each message, all placed on simple soft backgrounds.
Brilliant! That was the feedback we received.
This professional campaign titled 'Redcon Valentine Campaign' was published in Egypt in August, 2023. It was created for the brand: Redcon Properties, by ad agency: Develovent Advertising. This Digital medium campaign is related to the Real Estate industry and contains 6 media assets. It was submitted 8 months ago by Commercial Director: Ramy Emad of Develovent.
Credits
Advertising Agency: Develovent Advertising Agency
Commercial Director: Ramy Emad
Account Management: Doaa Abou Zahra, Farah Amr, Hager Mostafa
Creative: Sherif Galal
Art Direction & Execution: Akram Gamal, Nourhan Wahba
