Real Reviews

Frida Baby, the brand preparing parents for the unfiltered realities of parenthood, is unveiling its newest campaign, “Real Reviews.” The campaign features the brand’s first TV commercials, reenacting two of the most hilarious and honest product reviews written by real parents.

With several #1 best-selling products on Amazon, Frida Baby has amassed thousands of over-the-top reviews from parents, all of whom go through the same messy and chaotic trials and tribulations while raising kids. From sucking out seemingly endless amounts of snot or releasing trapped farts with the occasional s%*tstorm, these reviews often hilariously highlight the universal, WTF moments of parenting that Frida Baby products help solve.

The spots feature reviews for two of these top-selling, must-have parenting solutions - NoseFrida the SnotSucker and Windi the Gaspasser. In total, Frida Baby has received more than 275K 5-star reviews, many of which offer an honest - and gross - depiction of parenting. Each review is brought to life by comedian and mom, Amy Schumer, who provided the voiceover for the commercials.

“There is no better way to shine a light on the realities of parenting and the innovative tools that Frida Baby provides than by highlighting real reviews from parents that have done the dirty work,” says Frida President and dad of 4, Eric Hirschhorn. “In fact, the reviews our community of parents wrote were so honest and colorful that we had to turn them into commercials.”