Real Performance
Description
Trucks always look so slick in ads.
BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS.
THE PROBLEM
Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze!.. it's nigh on impossible.
THE SOLUTION
There is a tool that has recorded millions of kilometers:Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign.
This professional campaign titled 'REAL PERFORMANCE' was published in Colombia in September, 2022. It was created for the brands: Chevrolet and General Motors, by ad agency: Sancho BBDO. This Digital, Integrated, and OOH Outdoor media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Cristian Camilo Diaz of PHD.
Credits
Agency: Sancho BBDO, Bogotá, Colombia
Client: Buses y Camiones Chevrolet
Chief Creative Officer: Mario Lagos
Executive Creative Director: Diego Contreras / Daniel Álvarez
Executive Business Executive: Luisa Marquez
Creative Director: Cristian Camilo Díaz
Planning Director: Sebastian Quiroga
Copywriter: Cristian Camilo Díaz
Art Director: William Niño
Postproduction: FLARE
