Description
Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them. While this is well understood, quitting for good can still feel like an impossible task. Looking to give smokers fresh inspiration to quit the pack, we took a new angle and showed them the effects the habit can have on unexpected members of their whānau — their pets.
This professional campaign titled 'Quit For Your Pets' was published in New Zealand in August, 2019. It was created for the brand: Quitline New Zealand, by ad agency: YoungShand. This Film medium campaign is related to the Tobacco industry and contains 1 media asset. It was submitted over 4 years ago by Madison Rouse of YoungShand.
Credits
Advertising Agency: YoungShand, Auckland, New Zealand , New Zealand
Marketing & Communications Coordinator: Zoe Parlevliet
Communications Manager: Calvin Cochran
Digital Strategist & Social Media Manager: Jorin Sievers
Director Of Communications & Community Engagement: Robyn Bern
Animal Wrangler: Karen Sadler
Photographer: Belinda Bradley
Composer: Peter Van Der Fluit
Sound Studio: Liquid Studios
Post Production: Toybox
Editor: Nathan Pickles
Dp: Aaron Morton
Producer: Jozef Fityus
Executive Producer: Belinda Bradley
Director: Perry Bradley
Film Company: Film Construction
Media Planner: John Waltmann
Media Account Director: Kathleen Gunther
Designer: Elliot Oxborough
Designer: Ryan Overeem
Agency Film Producer: Esther Watkins
Strategy Director: Jesse Kelly
Group Account Director: Ben Hopkinson
Art Director: Jack Wadham
Copywriter: Erin Mattingly
Creative Director: Scott Maddox
Creative Director: Anne Boothroyd
