Promotional video

In cooperation with the creative agency Friends of Brands, we created a promotional video for the Wind Parks of Ukraine. The main goal was to show the importance of the project for Zakarpattia region of Ukraine. Construction of a new wind park will bring sustainable energy as well as over 5000 working places to the region.

For this video, we used a simple yet emotional storytelling. Key messages are duplicated in audio and onscreen. The promo includes 3d animation tracked into a drone shot.

“The video will be used during the presentation of the National Program for the Reconstruction of Ukraine's Generating Capacities to representatives of ministries, foreign donors, and large businesses. Our goal was to highlight the project's prospects, so that the target audience would immediately feel motivated to support the program and invest. Additionally, our team incorporated 3D animations into the video to visualize the construction of wind turbines in western Ukraine”, — said Nataliia Zasiadko, the producer of the video.

"Friends of Brands" team was tasked with creating a video that would showcase Ukraine's national program for the reconstruction of power generation facilities. The video aimed to serve as an informative resource and a call to future investors to develop wind energy in the Zakarpattia region. As an additional product in support of the video, the team, consisting of an art director, designer, copywriter, and account manager, developed a digital presentation with a step-by-step action plan for wind energy development. This plan was backed by data and strategic advantages, which motivates investments in Ukraine's wind power capacities right now, as explained”, — said Alina Honcharenko, an account manager at "Friends of Brands" agency.

"Given the full-scale invasion and damage to Ukraine's energy infrastructure, these are challenging times for our country. Therefore, for our team, this was not just a project; it was a personal contribution to developing a product that, when implemented, would not only provide electricity to the people of Ukraine but also position Ukraine as a guarantor of European energy security”, — said Olga Riznychenko, the head of the "Friends of Brands" agency.

The video was created both in Ukrainian and English. It will be used during the presentation of the National Program for the Reconstruction of Ukraine's Generating Capacities for ministries, foreign partners and businesses.