Description
Red Lobster is all about the fun side of fancy - giving their guests an elevated (fancy) seafood offering in a crazy fun atmosphere. That "fun dining" experience is why Red Lobster is such a popular pre-prom destination and why their new Prom Drip Bib is the perfect physical articulation of that experience. It's fabulous, fashionable, and ridiculously fun to wear.
These limited-edition prom night bibs are artfully designed to fortify prom drip, from drips – because nobody wants to ruin their look with melted butter, cocktail sauce, or ranch dressing. With the Prom Drip Bib, guests can indulge in Red Lobster’s deliciousness and crack without consequence while keeping the shell bits at bay.
The Prom Drip Bib campaign is running on social media via the hashtag #PromDripBib and is being supported by TikTok influencers @MamaandKenn and @GiaNina. Due to popular demand, a second Prom Drip Bib drop is in the works after the limited number of free drip bibs that dropped via PromDripBib.com for prom-goers on Wednesday sold out less than 2 minutes after the site went live.
This professional campaign titled 'Prom Drip Bib' was published in United States in April, 2023. It was created for the brand: Red Lobster, by ad agency: BarkleyOKRP. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Barkley team credits:
Berk Wasserman, ECD
Sam Bonds, SVP Creative
Dana Satterwhite, SVP Creative
Sam Harris, CD
Ben Caruba, ACD
Ann Putney, ACD
Jordan Warren, Fuel Copywriter
Y Pham, Fuel Designer
Josie Ellerbee, VP Strategy
Ann Fenley, Senior Strategist
Katy Zimmerman, Director, Comms Planning
Melissa Keith, Brand Director
Jenni Dold, Brand Supervisor
Shelley Shullenburg, Sr. Print Production Manager
Logan Grieder, Associate Director, Project Management
