Description
The first dog adoption campaign that prescribe dogs as additional part of heart disease treatment for patients with heart conditions.
The campaign was unique in its approach to promoting dog adoption as a means of improving heart health. The team used a medical angle to appeal to the target audience, highlighting the health benefits of owning a dog and positioning shelter dogs as "Prescription Dogs." This approach appealed to a wider audience and helped to increase adoptions and save more shelter dogs' lives.
The campaign utilized tv spots and online videos that resembled authentic pharmaceutical commercials to educate people about the advantages of adopting a "Prescription Dog." The use of both organic and sponsored social media ads played a significant role in disseminating the campaign's message and encouraging more individuals to adopt shelter dogs.
This professional campaign titled 'Prescription Dogs' was published in United States in February, 2023. It was created for the brand: Dallas Pets Alive, by ad agency: Dieste. This Film, Integrated, and Print media campaign is related to the Health, Pets, and Pharmaceutical industries and contains 10 media assets. It was submitted 12 months ago.
Credits
Agency: Dieste, Inc
Chief Creative Officer: Abe García
Group Creative Director: Valentina Sulbarán
Executive Planning Director: Marialejandra Urbina
Group Planning Director: Erin Clark
Executive Producer: John Costello
Creative Directors: Darío Campos
Associate Creative Director: Miguel Moreno
Copywriter: Miguel Moreno
Art Director: María Garza
Art Director: Héctor Rivas
Account Executive: Darby Moffatt
Account Planner: Frida Cossio
Senior Account Executive: Amy Cooley
Senior Project Manager: Shelby G Merrill
Executive Director of Digital and Social: Roberto Hernandez
Art Buyer: Lulu Valdéz
Print Producer: Anne-Marie Zorad
Post Production Company: Republic Editorial
Music/Sound Company: Deaf Mule
