Pre-show idents

ODEON Cinemas Group, Europe’s largest cinema operator, has selected British actor Taron Egerton to be the voice of a new series of pre-show idents to run across its cinemas in the UK and Ireland. The work was developed in partnership with the brand’s pan-European lead creative agency ELVIS.

ELVIS worked with ODEON Cinemas Group to develop a series of pre-show idents that help bring to life its ‘We Make Movies Better’ brand world, and highlight the immersive cinema experience it offers, in order to get guests excited and coming back for more.

The series of four new idents aims to quickly transport ODEON patrons from their everyday life into the magical world of cinema. The spots, which harness Dolby sound to build excitement, feature a voiceover from British actor and star of Kingsman and Rocketman, Taron Egerton, who is also a passionate cinemagoer.

ODEON Cinemas Group and ELVIS launched the new creative platform to support its new brand positioning ‘We Make Movies Better’ in February 2022. The platform now informs all ODEON Cinemas Group external and internal communications, aiming to get people back into cinemas and to generate guest love and loyalty.

The new idents feature the four distinct characters launched as part of the new creative platform. Each one represents one of ODEON’s four brand pillars and shows how ODEON makes the cinema experience better. The Magician immerses you in the magic of the movies to create a sense of escapism; The Memory Maker makes the experience magically unforgettable, welcoming you in with warmth and passion; The Creator makes movies more delicious, creating a deeper multisensory experience; and The Navigator makes movie-going easier, delivering a seamless experience through every step of the journey.