Description
While all other Chilean brands were fearful of speaking publicly about their position about the “Estallido social”, Training Professional showed its opinion and support to all protesters that were putting their lives at risk for the wellbeing of an entire country. “Play for your dreams” is a concept that goes beyond sport and reminds all of us of the importance of moving forward and putting all our strength and passion in this game that will define the country’s future.
This professional campaign titled 'Play for your dreams' was published in Chile in September, 2020. It was created for the brand: Training Professional, by ad agency: Wunderman Thompson. This Print medium campaign is related to the Public Interest, Retail Services, and Sports industries and contains 3 media assets. It was submitted over 3 years ago by Copywriter: Francisco Carrión of Wunderman Thom.
Credits
Advertising Agency: Wunderman Thompson, Santiago, Chile
VP Creative: Samer Zeidan
Head Of Art: Germán Quiroz
Creative Director: Boris Rojas
Copywriter: Francisco Carrión
Art Director: Nicolás Escalona
Art Director: Eduardo Orellana
Art Director: Paulo Serra
Photographer: William Soza
Photographer: Pablo Hidalgo
Photographer: José Luis Carvajal
Studio: Gorila
