Description
Hundreds tons of plastic end up in the ocean each year，which has a huge impact on the marine ecology.WWF created a weekend activity -No Plastic. Therefore we design a series of posters for online and offline communication.Combining a series of marine animals and the plastic garbages, such as disposable straw, disposable tableware, disposable plastic bags, we designed “plastic animals”. We hope to use this interesting vision of plastic animals to attract public attention.
This student campaign titled 'Plastic Animals' was published in China in January, 2020. It was created for the brand: WWF, by ad school: 33 and Branding. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 4 years ago.
Credits
Advertising School: 33 and Branding
