TITLE: Medical study on women who had recently given birth showed that 4 out of 6 placentas contained microplastics / BODY COPY: Microplastics have been already detected in food, water and consequently, in the stomachs of marine animals and humans. For the first time, however, recent research carried out by Italian hospitals and universities, “Plasticenta: First evidence of microplastics in human placenta, Italy, 2021”, has identified microplastics in the placenta of women. What are we waiting for to reduce the use of plastic?
Description
A terrifying fact presented in a strong symbolic way. For the very first time a medical study detected microplastics in women placenta. The visual presents the amniotic sac replaced by a plastic bag in an ultrasound shot, in order to communicate the urgency for the fetus and the future of the human being. Final message: What are we waiting for to reduce the use of plastic?
This professional campaign titled 'PLACENTA' was published in Greece in November, 2022. It was created for the brands: EOAN Hellenic Recycling Agency and Greek Ministry of the Environment and Energy, by ad agency: Choose Strategic Communications Partner. This Film and Print media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Choose Strategic Communications Partner, Athens, Greece
Creative director: Anna Maria Spiliotopoulou
Copywriter: Anna Maria Spiliotopoulou
Art director: Kostas Papadimitriou
Account manager: Nassia Kokla
Print Illustration: Math Studio
Film Production company: Bezier
Producer: Angela Georgila
Post production: Bezier
Sound design: Musou
