Description
Created in partnership with EMEA creative agency of record, VCCP, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the ‘last-minute school project’ admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the ‘home office space’ plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA.
This professional campaign titled 'PIXMA. For The Stuff Of Life' was published in France, Germany, and United Kingdom in August, 2023. It was created for the brand: Canon, by ad agencies: Girl&Bear, VCCP, and VCCP London. This 360°, Digital, and Film media campaign is related to the Electronic Devices, Electronics, Technology, and Office Equipment industries and contains 1 media asset. It was submitted 8 months ago.
Credits
CAMPAIGN TITLE: Canon PIXMA Printers. For The Stuff Of Life
CLIENT: Canon
EUROPEAN MARKETING DIRECTOR: Susie Donaldson
SENIOR MANAGER, MARKETING & STRATEGY: Pierre Meurice
MARKETING MANAGER: Sam Shaw
PRODUCT MARKETING MANAGER: Suhaib Hussain
CAMPAIGN & PRODUCTION CONTENT SENIOR MANAGER: Graham Browne
CONTENT PRODUCTION MANAGER: Ben Morse
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Jim Capp
SENIOR CREATIVES: Pip Bishop & Chris Hodgkiss
MANAGING PARTNER: Bridget Limbrey
BUSINESS DIRECTOR: Danielle Shedletzkey
SENIOR ACCOUNT DIRECTOR: Tom Nowlan
ACCOUNT MANAGER: Percy Fagent
ACCOUNT EXECUTIVE: Amelia Brown
GROUP HEAD OF PLANNING: Stefan Siedentopf
SENIOR PLANNER: Scott Isaac
TV PRODUCERS: Rosie Good & Izzie Haak
INTEGRATED CREATIVE PRODUCER: Emma Winton
INTEGRATED PROJECT DIRECTOR: Doris Tydeman
DESIGNER: Tom Loach
ARTWORKERS: Toby Kadir & James Perry
PRODUCTION COMPANY: Rogue Films
DIRECTOR: Simon Ratigan
PRODUCER: Tim Nunn
POST-PRODUCTION: Electric Theatre Collective
POST PRODUCERS: Rowland Kimber & Ben Honour
EDITOR: Sam Jones
EDIT HOUSE: The Quarry
SOCIAL POST PRODUCTION: Girl&Bear
SOCIAL POST PRODUCER: Heather Mooney
SOCIAL ANIMATOR: Billy Wright
MUSIC COMPOSITION: Sine Studios
MUSIC COMPOSER: George Stephenson
AUDIO POST-PRODUCTION COMPANY: Sine Sound Production
AUDIO MIXERS: Phil Bolland & Frankie Beirne
AUDIO PRODUCER: Julian Marshall
TRANSLATIONS: Creative Translation
MEDIA BUYING AGENCY: Merkle / Dentsu
