Description
Every time we play, watch movies, or spend a lot of time on our phones, they heat up. Fortunately, there are fridges, but not the ones we know. The new digital coolers from Pepsi Zero Sugar are designed to cool down your phones. Yep! These coolers emit a short, constant, longitudinal frequency sound similar to real fridges, which moves the air particles inside your phone, essentially allowing it to ventilate.
More than 100 coolers with various designs were created and featured on TikTok and Instagram Reels to refresh millions of phones. Additionally, these coolers were promoted through OOH ads, inviting people to see and hear them on their phones.
This professional campaign titled 'Phone Coolers' was published in Colombia in October, 2023. It was created for the brand: Pepsi, by ad agency: Sancho BBDO. This Digital and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 5 months ago by Juan Diego Rivera.
Credits
Agency: Sancho BBDO
Client: Pepsi Colombia
General Creative Directors: Andrés Salamanca, Diego Contreras
Creative Directors: Juan Diego Rivera, Juan David Pérez, Jhonnathan Triviño, Jorge Luna
Copywriter: Juan Diego Rivera
Art Directors: Juan David Pérez, Stephany Toro, Andrea Ojeda, Javier Aparicio, David Montaño
Executive Business Director: Luisa Fernanda Márquez
Head of Business: Kattalina Espinel
Account Executives: Tatiana Gallego
Digital Content Specialist: Santiago Cuellar
Community Manager: Luisa Suárez
Production: Akira
