Description
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked.
But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.
On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases.
It's more than a password: it's a PASSTAWORD.
This professional campaign titled 'PASSTAWORD' was published in Italy in May, 2023. It was created for the brand: Barilla, by ad agency: We Are Social. This Digital medium campaign is related to the Food industry and contains 3 media assets. It was submitted 12 months ago.
Credits
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Stefano Cucinotta, Andrea Fumagalli
Creative Supervisor: Alberto Mora
Senior Art Director: Camillo Addis
Editorial Director: Giuseppe Schiavone
Editor: Carlotta Missaglia
Writer: Francesca Stelluti
Head of Client Services: Miguel Lima
Senior Account Director: Paola Tonetti
Account Manager: Nicole Mattuzzi
Senior Account Executive: Francesca Rutigliano
Account Executive: Andrea Gori
