Description
As official partner of Major League Soccer, DoorDash has delivered its latest campaign inspired by its fans with ‘Passion Should Never Go Hungry.’ With sound crafted by award-winning music and sound production company SOUTH, the project centres on a rousing soccer chant poised between raw authenticity and cinematic splendour.
The spot follows a diverse crowd of soccer fans, following the lead of an impassioned capo. As he drives the chant, set to the tune of ‘When The Saints Go Marching In’ with playfully tweaked Spanglish lyrics, the horde marches through the street, demanding what they most desire: food. Singing about their love of pizza and fries, the chant deepens with increasing layers of harmony and instrumentation, transforming into a full-blown musical experience as it reaches its crescendo.
The DoorDash in-house team approached SOUTH directly for the project, involving the music and sound production company heavily from the outset. With the song and lyrics already chosen by DoorDash, SOUTH were tasked with all the rest, from original music and voice casting to arrangement, sound design, and final mix.
This professional campaign titled 'Passion Should Never Go Hungry' was published in United States in June, 2022. It was created for the brand: DoorDash, by ad agencies: Doordash In-House and SOUTH. This Integrated medium campaign is related to the Alcoholic Drinks and Food industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Brand: DoorDash
Marketing: DoorDash
Chief Marketing Officer: Kofi Amoo-Gottfried
Senior Director, Brand Marketing: David Bornoff
Director, Partnership Marketing: Vanessa Carr
Senior Manager, Marketing: Ariel Gaylinn
Creative
Executive Creative Director: Mariota Essery
Creative Directors: Ben Bellayuto and Armando Samuels
Art Director: Matteo Catanese
Copywriter: Alok Mahadevia & Colin Frawley
Production
Producer: Jeremy Lewis
Music
Executive Producer: Ann Haugen
Creative Directors: Dan Pritikin and Matt Drenik
Composers: Robin Holden and Jon Darling
Producer: Allison Lapinski
Account Services
Director of Creative Studio: JT Pierce
Business Lead: Alissa Sheely
Project Manager: Jamie Penano
Legal
Director, Product & Marketing: Julia Kripke
Production Co
Company Name: London Alley
Director: Luke Monaghan
Director of Photography: Billy Pena
Executive Producer: Matthew Kauth & Sandy Haddad
Line Producer: Taylor Bjorn Bro
Editorial Company
Editing Company: London Alley
Executive Producer: Matthew Kauth & Sandy Haddad
Post-Producer: Ivan Ovalle
Editor: Sean Fazende
VFX Company
Company Name: London Alley
Executive Producer: Matthew Kauth & Sandy Haddad
Producer: Ivan Ovalle
Colourist: Kath Raisch
