Sindoor and Hindu Culture

A dash of vermilion powder or sindoor is an integral part of years-old Hindu culture and is considered the holiest mark as a bride begins her new life and validation as a married woman. Interestingly, this ritual of validation dates back to the Harappan civilization where women began wearing sindoor, as a prominent mark of being married, and not being persuaded by other males. The folklore story of Goddess Radha and Sita who wore Sindoor as a devoted wife or bride is also testimony to this idea. We have designed this creative for one product category of our beauty brand client ‘Parampara’ keeping in mind the emphasis on Sindoor in Hindu culture.