#PaperThatProtects

JK Paper as a brand has always believed in sustainability and creating a better future for the planet earth. The aim of the brand is to provide sustainable paper products to their consumers.

Keeping in mind the aim for a better, sustainable future, JK Paper launched India’s first anti-microbial paper which offers 99% protection from bacteria. JK Copier Plus’s silver ion technology neutralizes bacteria on the surface of the paper products and reduces bacterial contamination and transmission.

The ad-films used to launch the product depict scenarios that all of us have faced at a certain point in time. However, these are instances where one needs to be protected from someone, whether it be their boss, or a teacher. The ad films go on to show that although no one can protect you from these scenarios, JK Copier Plus can definitely protect you from bacteria. The ad films are centered around a paper to be the hero of these films making it more relevant and impactful. The beauty of this campaign lies in the use of unconventional scenarios and the instances based around the paper making it stand out