Pantone-This is Nude
Description
PANTONE continually reviews the color names in their palettes to make sure they resonate with the times. However, we noticed they had missed one outdated, exclusionary name – a beige color chip named Nude. The campaign, This is nude, celebrates people of the world – no matter their personal color code. Our goal was to empower and enlighten with the true meaning of the word nude, and all it took was a simple renaming of a color chip. This powerful action by PANTONE was followed by a series of portraits and behind-the-scenes footage of six individuals – each confident in their own skin.
This professional campaign titled 'This is Nude.' was published in Multinational Europe and United States in May, 2023. It was created for the brand: Pantone, by ad agency: hasan & partners. This Ambient, Direct, and OOH Outdoor media campaign is related to the Beauty and Professional Services industries and contains 1 media asset. It was submitted about 2 months ago by hasan & partners .
Credits
Advertising Agency: hasan & partners, Helsinki
Production company: hasan & partners
Executive creative director: Tobias Wacker
Creative director: Laura Tohtua
Art director: Pauline Korp, Niklas Nabb
Copywriter: Laura Tohtua
Designer: Pauline Korp
CEO: Riku Vassinen
Pr director: Eva Kiviranta
Photographer: Niklas Nabb
Film production: Marc Stevenson
