Description
Uplight takes the art of illumination to the next level with unique European designs adapted to the American market. Our objective was to do the same thing with the brand’s communication. We set out to capture the attention of the general public, architects and interior designers by creating eye-catching ads. The ads honor the uniqueness of the products’ designs which literally seem to be from another planet. They are meant to spark creativity and imagination in those who are willing to break patterns and transform simple spaces into places of absolute contemplation. This is the brand’s first campaign and is now being used around the world.
This professional campaign titled 'Out of this world' was published in United States in November, 2019. It was created for the brand: Uplight Group, by ad agency: El Autobus. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 4 years ago by Creative Director: Sandra of El Autobus.
Credits
Advertising Agency: El Autobus, Miami, United States of America
Creative Director: Sandra Weisinger
Creative Producer: Florencio Ros
Creative Director: Roberto Fonfria
Art Director: Reinaldo Lopez
Creative Copywriting: Veronica Cangas
