Description
Digital service OSOM finance offers a revolutionary approach to finance management. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation. There are no common colors, fonts or sizes in the corporate identity. There is an infinite number of varied solutions that fit into a single graphic identity system. It became possible thanks to implementation in typography the technique of morphing which is common for computer animation. This technique allows to smoothly transform font variations and its color pallet as well.
This professional campaign titled 'OSOM transformations' was published in Russia in February, 2020. It was created for the brand: OSOM finance, by ad agency: Voskhod. This Design medium campaign is related to the Finance industry and contains 7 media assets. It was submitted about 4 years ago by PR-manager: Daria Korchak of Voskhod.
Credits
Advertising Agency: Voskhod, Ekaterinburg, Russian Federation
Brand Design Director: Vladislav Derevyannykh
Art Director: Alexey Klimov
Designer: Maxim Geychenko
Creative Digital Director: Dmitry Maslakov
Digital Designer: Anna Maslyakova
Tech Lead: Valery Zakharov
Account Manager: Elizaveta Sokolova
