Open Sauce

Heinz announces they are an ‘Open Sauce’ company with new range of tomatoes open to all cooking developers

Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range.

When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range.

With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist.

The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.

As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.

The ‘Open Sauce for cooking developers’ campaign from creative agency Wunderman Thompson Spain, brings Heinz’ tomatoes to kitchens for home chefs of all levels and hopes to unleash the creativity of all types of home cook, from beginner to pro.