Only Lucky When Played

ennessee Education Lottery Corporation reminds players that “lucky” numbers are only lucky when played in the new spot “625” out of the Nashville-based agency BUNTIN. The ad finds a man bombarded by serendipitous visions of a lucky number at every turn, finally giving him the inspiration to purchase that lottery ticket weighing on his mind.

Since its inception, the Tennessee Education Lottery has raised over $7 billion for education programs in the state, providing more than 2 million scholarships and grants for students along the way. BUNTIN has created numerous memorable campaigns to support this important work, including their recent “What’s Your Instant Game?” campaign.

In the spot, a Tennessee Lottery player wakes up promptly at 6:25 in the morning. He coincidentally starts to notice the repeating number sequence more and more throughout his day – his laundry number, coffee order, and even a truck bearing the name “625 Plumbing.”

“Whether or not someone is superstitious, many of us have had days full of signs in unexpected places that stopped us in our tracks. This campaign reminds us to give permission to lean into those signs,” notes BUNTIN EVP, Executive Creative Director Ray Reed. “We are proud to partner with the Tennessee Lottery to set the national model for state lottery success and drive continued education funding in the state. And who doesn’t love a dose of humor to support a cause?”