Delster - South Version
Delster - Yazd Version
Case Study
Description
Delster, a brand of Behnoush Iran Co., faced the challenge of establishing its unique identity in a market saturated with the generic term “delster”, a term used for all types of alcohol-free beer products in Iran. Teaming up with Badkoobeh Agency, they launched the "Only Delster is Delster" campaign, focusing on performance-based strategies to boost brand recognition and digital sales.
Strategy
The comprehensive 360-degree campaign, aptly named "Only Delster is delster," was meticulously executed. Simultaneously, a performance-driven strategy was devised to bolster branding efforts and drive digital sales.
Execution
The slogan was promoted on various online platforms, including social media and online stores. Influencers on Instagram and Twitter helped increase engagement. Festival discounts were offered to users to drive them to landing pages.
Results
* The campaign resulted in impressive KPI increases ranging from 30% to 100%.
* SnappFood's online store saw a growth rate of several thousand percent in sales compared to the previous year.
* The campaign garnered 40 million views and a conversion rate surge of 1023%, leading to a significant increase in sales share.
* This success demonstrated the synergy between digital advertising and performance-based digital marketing.
This professional campaign titled 'Only Delster is Delster (Case Study) ' was published in Iran in July, 2021. It was created for the brand: Delster, by ad agency: Badkoobeh. This 360° medium campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Badkoobeh Creative Communication Solutions, Tehran, Iran
Brand: Delster
Client: Behnoush Iran Co.
Chief Client Officer: Asal Bozorgi
Chief Digital Officer: Mohsen Rahgozar
Director of Production Department: Sina Sharbafi
Producer: Sina Sharbafi
Account Director: Manijeh Nikkhah
Creative Director: Raoof Dashti
Art Director: Niloofar Rakhshanfar
Creative Manager: Arash Taherkhani
Product Manager: Peyman Aboali
Media Manager: Sarvenaz Hamedian
Copy: Mostafa Tabatabei, Behrang Baghaei
Production Manager (South Version): Salar Saeedi
Production Manager (Yazd Version): Rohola Farah
Director: Mehdi Safavi
Assistant Director/F.A.D. (South Version): Morteza Farbod
Assistant Director/F.A.D. (Yazd Version): Rohola Farah
D.O.P. (South Version): Hamed Hosseini Sangari
D.O.P. (Yazd Version): Keyvan Motaamedi
Editor: Farboud Tavasoli
Set Design (South Version): Morteza Farbod
Set Design (Yazd Version): Sara Falah
Costume Designer (South Version): Morteza Farbod
Costume Designer (Yazd Version): Sara Falah
Sound Designer: Peyman Vahedi
Colorist: Farboud Tavasoli
