Description
At Dior, we're honored to stand alongside WWF in the regeneration of 15,000 hectares of natural corridors so that biodiversity can thrive again. This mission echoes Sauvage’s fragrance signature, as an ode to nature.
The goal is to re-establish more wild spaces and biodiversity corridors, and to see a return of the plants that are key to regenerating ecosystems, as well as animal species that are disappearing . So that wild nature can return to full biodiversity, strength and beauty.
‘Protecting wild-open spaces where nature remains more or less undamaged is essential for biodiversity.’
Yann Laurans, Head of Land Biodiversity Program for WWF France.
This professional campaign titled 'Ode to Nature' was published in France in October, 2023. It was created for the brands: Christian Dior and WWF, by ad agency: Publicis Groupe. This Film medium campaign is related to the Beauty and Public Interest industries and contains 1 media asset. It was submitted 6 months ago.
