Description
The strategy starts from a precise insight: information is a fundamental tool for the fight against AIDS. It favors an ideal protection: it helps to prevent, to diagnose in time and to overcome prejudices. It is therefore represented as the cropping of an informative article that takes the form of a condom, a perfect symbol of protection. A call to action in the body copy, instead, refers to the Caritas project.
This student campaign titled 'Not All Protections Are Made of Latex' was published in Italy in May, 2017. It was created for the brand: Caritas Italiana, by ad school: Uninettuno. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising School: Uninettuno, Roma, Italia
Creative Director / Art Director / Copywriter: Arturo De Maio