Description
With a newly developed communication idea from lead agency Jung von Matt SPREE, ZEISS wants to further establish itself as a consumer brand on the global market for vision care and eye health. This is a milestone in the history of the company, which has previously focused primarily on the B2B market. ZEISS has been a pioneer in the fields of ophthalmology and optometry for many years, yet the company is a relative unknown to most consumers in many markets.
The communication idea NOBODY SEES LIKE YOU is based on the insight that seeing is absolutely individual. Even if we all look at the same thing, we perceive things differently. This is how we experience a world that is unique for everyone - depending on emotions, experiences and personality. Jung von Matt SPREE demonstrates that ZEISS understands vision like no other company and offers solutions for every need. “Thanks to the strength of our expanding collaboration between ZEISS Vision Care and ZEISS Medical Technology, we are charting a new path ahead for people of all ages around the world to better understand our comprehensive vision care solutions for all stages of life", says Ana Neves, Head of OPT Strategic Marketing at ZEISS Medical Technology. The portfolio of the world's leading manufacturer of precision optics and ophthalmic solutions ranges from spectacle lenses to advanced laser technology.
Within the data-based integrated campaign, NOBODY SEES LIKE YOU Jung von Matt brings the ZEISS brand to life at all funnel entry points. With a strong focus on all digital channels, social media, (D)OOH and POS – TVCs and print ads will be activated depending on the market. The global full-funnel toolbox is thereby specifically transcreated for market requirements. The B2C initiative has been rolled out in the US market since June 2023, and in Brazil, India, South Korea and Australia since August 2023. Starting in 2024, the campaign will also gradually extend into further countries in Europe, Asia, South and North America and MENA.
This professional campaign titled 'NOBODY SEES LIKE YOU' was published in Switzerland in December, 2023. It was created for the brand: Zeiss, by ad agency: Jung von Matt SPREE. This Integrated medium campaign is related to the Personal Accessories industry and contains 2 media assets. It was submitted 4 months ago.
