Description
The concept is very simple: When PlayStation release their new model no one can resist it, they have to stop all of their normal activities to get this new release. Famous paintings are used to exaggerate the idea, add the uniqueness and sense of humour. It’s an unexpected context but still makes the audience can see themselves in it. Moreover, famous paintings also represent for people in middle and high class who are the target audience of PlayStation.
This student campaign titled 'No One Can Resist' was published in Canada in October, 2019. It was created for the brand: PlayStation, by ad school: Algonquin College. This Print medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted over 4 years ago by Freelancer: hong nguyen.
Credits
Advertising School: Algonquin College, Ottawa, Canada