"No goodbyes" Anti Hair Loss campaign

Client asked for a new ad campaign for Galesyn anti-hair loss product series.
Brief was quite open, campaign should communicate the product series to an upper and sophisticated audience.
We used classic scenes on docks and railway stations where in a cinematic and dramatic atmosphere, men and women say a forever “goodbye” to their hair. The art deco style emphasizes the drama and provides a more sophisticated look and feel for the brand.