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Description
"Cachaça is more than just a key ingredient in caipirinha; it is a cherished and time-honored spirit of Brazil. So beloved is this drink that it boasts over 400 unique nicknames, often humorous and playful, such as "snake's breath" or "water birds wouldn't drink." In honor of "Cachaça Month" in September, 51, the world's top-selling cachaça, wanted to pay tribute to this cultural icon by showcasing some of its most popular nicknames."
This professional campaign titled 'Nicknames' was published in Brazil in February, 2023. It was created for the brand: Cachaça 51, by ad agency: Heads Propaganda. This Digital and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Heads Propaganda, São Paulo, Brasil
CCO: Rafael Merel
Creative Director: Andrés Puig
Art Director: Andrés Puig
Art Director: Gabriel Oreiro
Art Director: Natan Amorim
Copywriter: Rafael Merel
Copywriter: Pedro Mendes
Copywriter: Guilherme Haas
Copywriter: Eduardo: Pandolfo
Community Manager: Jéssica Tavares
Ilustration Studio: Norte, São Paulo, Brasil
