Description
During these difficult days of confinement, bikers are forced to stay at home and limit themselves to essential rides. That is why Honda Moto Canarias decides to transmit a positive and motivating message to all the enthusiasts of the motorcycle world. With a simple idea we want to show the two sides of the current situation, those who see in all this something flat, monotonous, boring and on the other side are the dreamers who can see things creatively and differently. This is how we connect with the brand spirit and the emotions of our target audience.
This professional campaign titled 'Never Stop Dreaming' was published in Spain in May, 2020. It was created for the brand: Honda, by ad agency: Made in Space. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 4 years ago by Creative: Gustavo Cuberos of Made in Space.
Credits
Advertising Agency: Made in Space, A Coruña, Spain
Creative / Art Director: Gustavo Cuberos Marcano
Copywriter: Mónica Rodríguez
CEO Honda Canarias: Adriana Mujica
Marketing Online & CRM: Melania Monzón
