Social Media Ad
Advertorial
Social Ad
Description
In Newfoundland, when someone says Ever Green, people immediately think recycling. Which is accurate. But Ever Green does a whole lot more.
In fact, they’re leaders of green innovation and a full-fledged social enterprise. To spread the good word and attract future partners, we needed to spark a conversation, cheek to cheek.
Playing on Ever Green's story of taking 4.4 million pounds of corporate paper waste per year and helping turn it into secondary products like toilet paper, the creative featured hand-drawn illustrations of office icons and a bright colour palette.
The integrated campaign launched on social, digital, OOH, and with a branded microsite. A custom-wrapped ‘BM’ piece was even sent to news outlets, potential corporate partners, and government supporters.
This professional campaign titled 'Never Green' was published in Canada in March, 2024. It was created for the brand: Ever Green, by ad agency: Ray Agency. This Digital, Direct, and Integrated media campaign is related to the Professional Services and Public Interest industries and contains 3 media assets. It was submitted 13 days ago.
Credits
Agency: Ray
Client: Ever Green Environmental
Executive Creative Director: Jenny Smith
Creative Director: Terri Roberts, Jeff McLean
Writers: Terri Roberts, Brian Sheppard
Designer: Di Fuller
Illustrations: Stephen Fuller
Media Director: Robin Cooke
Production: Jennifer Wellsman
Account Manager: Kate Greenwood
Client Leads: Mike Wadden, Harry Connors
