Mongolia's Number 1 Coverage

Mongolia is the most sparsely populated country in the world. For a land mass measuring 1.5 million square kilometers, which is twice the size of Turkey, 4 times the size of Germany, and 16 times the size of South Korea, the country has only just over 3 million people. Infrastructure, in all its forms, is a challenge. Unitel Group, a leading ICT service provider, became the first telco to connect the entire country from corner to corner to a mobile network that also offers a high-speed 4G LTE connection. Mongol nomads and herders living in remote and isolated areas across the vast and diverse land mass that is Mongolia, from wilderness in the taiga to the dunes of the Gobi desert, can now connect, to each other and the world.

Through a series of 5 ads created in collaboration with "Ulaanborfilm" studios to highlight the above achievement, we showcased the diverse and rich culture of the many different ethnic groups of Mongolia and the starkly different and contrasting natural environments in which they live their lives.