Mobilize Duo, just what you need.

How do you help Mobilize, an unknown electric car brand, to introduce itself and take over the category conversation? To provoke social debate, we created a clever billboard campaign proudly displaying life-sized new Mobilize Duo alongside large empty spaces, with headlines challenging our audience to think about the 'space' that cars take up in our society.

With this arresting visual trick, we not only intrigued our audience, but also literally demonstrated how Mobilize is tackling that space, from matters of environment and sustainability to cars' physical footprint, injecting a hit of fresh air into the city with the smart solutions it's been waiting for.