Description
Challenge:
Microsoft's 2022 flagship Future Ready event focused on
one question: How to shape a human-powered growth
journey? The event aimed to share valuable
information about the applications of new technologies
that will shape the future. But Microsoft did not want to
settle for just another webinar. The brand wished for each
registration to count for something noble.
Insight:
India’s youth is passionate about proving themselves but they
lack resources.
Idea:
NEM and Microsoft together worked on a process where
each individual that enrolled for the Future Ready event
was contributing to upskilling India's youth. With a
partnership with Udayan Care, Microsoft improvised a process where each registration for the event accounted
for a set number of skilling hours that would be donated
to India's youth. The process was made shareable so
that more people could join hands with Microsoft in this
activity.
Results:
95040 upskilling hours
garnered
This professional campaign titled 'Microsoft Future Ready ' was published in India in December, 2021. It was created for the brand: Microsoft, by ad agency: NEM Digital. This Digital medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 11 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
